Utilization of Computer Technology in Improving Student Online Business Productivity

Background: As digital transformation continues to accelerate, computers are no longer used solely for academic purposes but have become essential tools for supporting entrepreneurial activities. Student entrepreneurs, who are generally adaptive to technological developments, utilize computers to manage data, design promotional materials, communicate with customers, and reach broader markets through digital platforms. Objective: This study explores how the use of computer technology contributes to increasing productivity among students who run online businesses. Methods: Using a descriptive approach through literature review and field surveys involving students actively engaged in online business, this research found that computer technology significantly enhances time efficiency, data management accuracy, and marketing effectiveness. Results: Digital applications such as graphic design tools, financial spreadsheets, and e-commerce management platforms were shown to increase workflow speed and sales performance. The findings indicate that computer technology serves as a productivity catalyst that enables student entrepreneurs to manage their businesses more professionally and competitively. Strengthening digital literacy and providing access to proper technological resources are essential to fully optimizing the benefits of computer-based business management. Conclusion: The study concludes that computer technology significantly enhances the productivity of students engaged in online business. Through appropriate hardware and effective digital applications, students can save time, improve promotional quality, strengthen financial management, and expand market reach.